Perfect Your SEO On Page in 9 Steps

#1. Use friendly URLs. The more readable and shorter, the better.

Avoid very long and parameterized URLs

Good: http://midominio.com/tiendas-mascotas-madrid

Bad: http://midominio.com/9e37fd/ id_category = stores & place = madrid / 0003ft

Google can “cut” URLs from 70 characters, approx.

Mention your keyword in the first 4 words of the URL

#2. Optimize your Title (Meta tag Title)

Keep it under 55 characters

Try to include your keyword in the title (but do not repeat it without meaning)

The title of a page or post must go inside a <h1>

#3. Meta tag Description

A unique description for each page A good description can help you achieve more traffic Write a description that invites users to click on your result Do not exceed 155 characters (or Google will cut your description)

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#4. Your web must be responsive (adapted to all devices)

Google penalizes webs not adapted to mobile (shows below when the user searches from a mobile)

Make sure your website passes Google’s “Mobile Optimization Test” (https://www.google.com/webmasters/tools/mobile-friendly/)

#5. Your website should be fast, very fast

Fast loading is one of the factors in Google’s algorithm

75% of users will not return to a website if it takes more than 4 seconds to load

Check the speed of your website according to Google, with Page speed Insights

Another excellent tool is Webpagetest.org

Tip: Look especially at the First Byte Time metric

# 6. Includes links to other pages

Google does not like “dead ends”

Linking to other pages of your topic or niche is a sign of relevance for Google

Linking to another website is giving you a vote; It is preferable to link to quality and authoritative websites in your niche

Avoid “bad companies”: do not link to poor quality websites or spam

# 7. Keep your users in mind

Google wants to satisfy its users, so it’s good to have a low rebound rate and many pages viewed per session

To avoid bouncing, always put the important thing at the beginning, and use a clear design

If your text is very long, it shows at the beginning a Table of Contents

Keep in mind that many users scan, do not read. Use headings, bold, lists, etc.

# 8. Optimize all images

Alt tag: a brief description of what the image shows. Do not leave it empty!

Mention your keyword in the name of the file, in the title of the image and in the alt tag

Uses compression tools to reduce the weight of images

Images with an excessive weight (above 60 KBs) increase the loading time

# 9. Do not forget the structured data

Give additional information to make search engines better understand your site

With them, your result in Google gives more information and stands out from the rest

The most accepted standard is schema.org

They can show in Google results the price of your product or the opinion of your users (*****)

Breadcrumbs are also important (they show the place that your page occupies in the hierarchy of your site)

 

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