We are at the gates of the Fourth Industrial Revolution or Industry 4.0. The current advances in technology are changing the forms of design, manufacturing and the relationship of the designer-client, more and more there is a tendency to involve the customer in the design process in order to customize the product to the maximum, Work to the designer and increasing customer satisfaction. And this is not only by customizing the design to your liking, also by the simple fact of having participated in the process, a stronger bond with the product is generated when you are part of the process. Another consequence of these advances in technology is that new types of professionals are often created, adapted to the possibilities offered by the new technology.

For the jewelry industry, the generative design is enormously interesting. Earlier, a jewelry designer who used conventional jewelry software for his work, for example for presenting an expensive customer design, could get his hands on his head if the client suggested some changes. Often this meant having to redo the design from scratch, wasting time that you normally do not have. If you need a 3d model to print it in wax and it turns out that a correct prototype does not come out, possibly correcting the 3d model involves repeating the design, or a part of it. If you order a jewelry collection, this meant whether or if you make each piece separately, so it is a long time to design, and therefore, more expensive. The list of inefficiencies of a 3d jewelry modeler compared to a generative jewelry modeler is long but better we go directly to what a generative jewelry designer can do.

Parametric designs

As already mentioned, a generative designer does not create a design, but creates the system that generates the design, which is determined by parameters. For a jewelry designer this has great advantages: it allows to vary the design to look for the most interesting formal solutions with absolute facility, or to adjust the delicate measures in the jewels, or to make changes that ask the client without cost, or to Produce variations of a design that maintain exclusivity in each piece, or to make the same design but with different gems simply by changing the type of gem …

Jewelry Algorithms

By working with algorithms rather than linear command sequences, we can use procedures instead of just tools. The procedures are like chains of tools that perform a specific task. In this way we can work much faster, doing more with less. As this discipline becomes popular, there will be more jewelry algorithms than automatic steps in modeling jewelry. And just as a generative designer is creating new algorithms, you can reuse them as one more tool (a procedure turned into a tool) in order to specialize your workflow in your design line or in your company. To give an example, you can create an algorithm that generates a low relief in an object to put the name of your brand of jewelry, and the next time you need to do it, you would only have to change the parameters, which in this case would be the object, The text or the name and some more values ​​for their placement.

Create collections

An algorithm that generates a certain design can be done thinking about creating a collection. This simply implies that one of the parameters that define the design is a geometry such as a surface, so if we want to create a ring, an earrings, a pendant, etc., we just have to change the surface so that the algorithm generates the design in another surface. This is a reduction of huge working time and we have guarantees that the collection will have aesthetic and formal consistency.


Very easily a generative designer can automate the production of a design. This is simply telling the machine to change the parameters automatically and save the results of the generative design. With a good algorithm (understanding how good it has a high variety of different results) we can generate hundreds of variations of the design while the designer works on something else or makes a break. This is a really economical resource for custom mass production.

Reducing Costs

Another fundamental advantage of the generative designer is the ability to reduce costs, in various ways. In addition to the aforementioned, which in itself all represent a saving in time, we can analyze our design constantly to return the cost of manufacturing, or any other economic aspect that depends on the design, to take it into account and adjust the Parametric according to this important criterion. Or even use genetic algorithms easily for the machine to look for us the parameters that give the design of lower cost. On the other hand, we can analyze measurements as thicknesses and adjust them to the minimum to use only the necessary amount of metal. For these and other reasons the designer of generative jewelry is much more efficient and profitable.

A new universe for creativity

When dealing with algorithms, even if they are based on simple principles, it is very common to find designs that surprise oneself by changing the parameters. The creative potential of an algorithmic visual programming software such as Grasshopper is too great, so much so that with many algorithms one is simply unable to make screenshots or model saves to all interesting design variations because they are too many and one could go the day without doing anything else. The use of programming languages ​​using generative design methodologies is changing the aesthetics in jewelry, because it allows to make forms that are unreachable by other software. It’s really exciting for a designer to see how by playing with an algorithm you get interesting shapes that never occurred to you. We can create fractals, recursive forms, geometric, organic, with parametric aesthetics or classic forms. If you thought that conventional jewelry software allowed a huge creative field, with Grasshopper that field is thousands of times higher, to the point of only being exceeded by programming from code, which would be the maximum freedom of creation by computer.

These are the most visible features of the generative jewelry designer, but there are many more. The editing ability is so great that this discipline is still in an immature state of development. However, there are more and more designers with these skills and it is necessary for the jewelry industry to welcome them as they deserve, so that together this discipline can be developed completely, between what the sector demands and what the generative designer can offer, for Specialize the algorithms and ultimately the software, to the new forms of production of the 21st century.

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