Whether you’re hiring someone to run your SEO campaign, or you’re going to test it for yourself. There are certain skills that will smoothly support the optimization process. The skills for SEO experts are generally quite broad. But there is usually a baseline of features that are added to your digital capability. When you think about how you or your SEO service provider are optimizing, look for these ten skills.
The essential skills in SEO
Troubleshooting: each website is different, so each SEO plan is different to get the results you want. When you are doing SEO, you are working on a variety of problematic solutions (be sure to identify possible problems on the website, conduct competitive investigations and find ways to strategically optimize your competitors). The ability to detect and solve problems is very common in SEO.
Research: comfort and confidence are crucial when it comes to researching skills. Whether it’s keywords, analysis or competition, each search engine changes. If you can not perform a successful and correct investigation. Then you can put together an effective plan to obtain the best classifications.
Analysis: analysis is the core of SEO, because each action can be measured. That’s why every expert must know how to perform analysis, read and interpret data. Also, how to use them for future planning. SEO is based on reports, so an expert without the ability to understand different data software will be difficult.
Prioritization: There are many different levels of SEO, and an expert needs to know which site changes should be made. In what order they should be made. The order in which you execute your SEO plan depends in large part on what you prioritize to ensure that the most important and influential tasks are done first.
Content: It is important for an SEO expert to understand what it is that creates great content. Although most SEO experts hire writers, they should have an idea of what kind of content the clicks deserve to delegate the work to the authors.
Coding: an SEO expert should at least be familiar with meta tags and the basic concepts of web design. Web designers do not always care about SEO because SEO is not always “attractive”. Therefore, it is the job of the SEO expert to find a way to connect the two aspects of the website.
People: People Skills helps an SEO expert in the communications department. Many customers and business owners are upset with SEO experts because they do not understand how it works and they feel comfortable and confident in explaining and working with those people is an invaluable skill. Not only do you want to communicate your point effectively, you want to do it in a way that really assures people that SEO results will arrive on time.
Flexibility: An SEO approach has to change with every new website because every website is different. You need to be able to change strategies without slowing down, while still having the flexibility to tailor your website plans, as SEO does not provide a single solution for all users.
Decision making: As an SEO professional, you are constantly making decisions because things are constantly changing. SEO is never consistent. When you first create an SEO strategy for a business, you need to quickly make assumptions. You will not always have the statistics for a perfect and safe decision. But you must have the knowledge to make the best decision for a particular situation.
Desire to learn: SEO and the digital landscape in general change constantly. So it is so important for people in the field to be curious about the desire to learn. Believe it or not, that’s a skill. Some people simply prefer to learn what they can to do their job, then they go home and do other things.
Start as SEO with SEO. Get more information about SEO from publicly available reputable information.
Search for a website to which you can add publications, take note of the current classification of key queries and then optimize the site and repeat the ranking.
How rankings change and traffic in analyzes grows. Then start sharing your knowledge with others and return something to the community and the industry. If you take your job seriously and have the necessary skills and passion, you will succeed. Good luck!
Arif Zubayer is the Industry Marketing Manager at RegentSEO. He’s an expert in inbound marketing, content marketing, and lead generation. Arif Zubayer is a product manager at BookBub, working on Recommendations and related products.